4 ways to boost your press release's SEO

 According to Search Engine Journal, links placed directly in a press release are unlikely to help you rank higher in search results. Google knows you put them there and ignores them; newswire sites typically use no-follow links, which don't help your SEO overall.

However, press releases can still help your overall ranking. Sienti solution Pvt.Ltd is the best SEO agency in Kochi to help your overall rankings and to help your daily work.

The how-tos of this topic were covered in PR Daily's recent SEO Certificate Course for Communicators. Visibly's Ultimate Guide to Search Engine Strategy was included as a course bonus.

The entire guide is well worth your time, but today we'll focus on just one section. How can you make your releases more searchable? We're not talking about distribution or backlinking tricks here, but about how you put together the release itself.

All advice is based on Visibly's guide.

1. Change your keywords

The smallest changes in the words you use to describe your product (or any other aspect of the release) can have a significant impact. For example, Visibly reports that "portable kayak" has one-third the search volume of "lightweight kayak." Assuming your kayak is lightweight (and aren't all kayaks portable? ), making this small change could give you a significant boost.

for more: https://www.prdaily.com/4-tips-to-increase-your-press-releases-seo/